Vision
Advancing well-being through innovation.
About us
Well-being for all
Psychological well-beingUnderstanding, habits, healthy environments
Financial well-beingOpportunity, access, responsibility- Social well-beingUnderstanding, habits, healthy environments
- Financial well-beingOpportunity, access, responsibility
Psychology
Financial maturity
Technology & innovation
Ethics & governance
About us
Optimal NMAX is an integrated company founded to advance well-being through innovation, nurturing new solutions that help people use their full potential and grow.
Our values
- Creativity
- Research
- Privacy
- Transparency
- Safety
Mission
To become an international ecosystem company that advances well-being
Our principles
- Raise well-being
- Accelerate innovation
- Ground it in research
Strategic priorities
Ecosystem
Build an interconnected model of products and services that helps people live well
Companies
Each working in its own field, united by one purpose and shared values
Khatan Suudal Invest
The finance and investment base
Capital · Financing · Strategic investment
Optimal NMAX
The ecosystem coordinator
Strategy · Governance · Synergy · Sustainable growth
Tanasoft
The technology base
Systems · Development · IT operations
Our history
From research to an ecosystem.
We did not start with a single product. Today’s projects grew out of research into Mongolian behaviour, financial discipline and the real need for mental health support.
2025
- Happy Workplace launched as a guide to psychological health at work.
- The mindxplus psychological research platform entered the market.
