Ecosystem for well-being

An ecosystem that advances well-being

Bringing practical, science-based solutions into everyday life to enhance well-being together.

Projects

Our projects

The strength of our ecosystem lies in how its products bring data and experience together.

  • 1

    HabiDo

    Behaviour-based app that helps people build positive habits to support their mental well-being and a healthy lifestyle.

  • 2

    Positive Dadal

    Media platform that builds public awareness and understanding of well-being.

  • 3

    Zeely

    Fintech app that supports self-discipline and responsible behaviour while expanding access to financial services.

  • 4

    mindXplus

    Data-driven platform that assesses employee well-being, mental health and job satisfaction to support improvement.

  • 5

    PsyFint

    Scoring system that analyses customers’ financial behaviour and attitudes to assess risk.

  • 6

    Happy Workplace

    Programmes, training and guidance that build workplace well-being and psychological health literacy.

Event

Well-Being Mongolia Forum 2026, Novotel Ulaanbaatar

Well-Being Mongolia Forum 2026

Together we will discuss the state of well-being in Mongolia today, its pressing problems and the way forward.

Report

Impact report

Transparency and accountability are essential to businesses with a social purpose. Working with the Mongolian Social Enterprise Association, we have measured, for the first time, the impact of Optimal NMAX’s products and projects on our customers, partners and organisations.

Read the report
Optimal NMAX Impact Report 2023–2026, cover